building the brand intensive

Every element of the program has been designed to help you leave with actionable frameworks, execution-ready strategy, and meaningful connections.

• 8 in-person, interactive sessions

• Course workbook + session guide

• Welcome dinner with cohort

• 45-minute 1:1 strategy session

• Guest expert working sessions in PR, design, social, and partnerships

• Post-program alumni network

This is a highly curated intensive designed to use brand and marketing strategies to accelerate your business.

• Small + Curated | Cohorts are capped at a maximum of 10 participants with no more than two co-founder teams to ensure a high-impact experience with personalized attention and community building

• Immersive + IRL | This is a dedicated in-person experience with weekly two-and-a-half-hour workshops and hands-on sessions

• Tailored for You | We go beyond generalizations and best-practices, the course content + exercises are designed to be directly applied to your business

• Expert Advice | Our speakers, lecturers, and guests are industry leaders who are working—and up-to-date—on today’s business climate, tech, and trends

This is a guided messaging + positioning lab with real-world operators feeding into your work. Here, your messaging is repeatedly stress-tested and simplified by an experienced brand operator + peers in a structured, off-the-record, environment.

This program has been designed, and optimized, for the in-person experience. Currently, the program is only offered in Los Angeles and there is no online option offered.

These sessions are designed to offer participants a safe space for exploration and candid feed back. We keep them off-the-record, and there is no recording whatsoever. If you are not able to be present, we suggest you hold off on applying.

We keep this group to ensure collaboration and community building. If you know you won’t be able to attend courses, we suggest you hold off on applying until your schedule allows. Any participant who misses more than two workshops will be asked to leave the program and no refunds will be offered.

While all sessions will have a selection of light snacks and drinks, we recommend you plan to eat before or after each class. There will be short breaks during the evening, but this is working session not a dinner party.

Because only 8 businesses are accepted per cohort, applications are reviewed carefully to ensure the right mix of founders and industries. The goal is for each participant to learn as much from the course as they do from the people in the group. This course isn’t suited for beginners, it’s for founders and early-stage leaders who have an understanding of their business and audience/customer, and are ready to take it to the next level with their brand.

Over 8 weeks, you will:

• Develop + define your brand’s positioning and voice

• Build an implementation-ready marketing strategy designed for long-term growth

• Gain confidence in making truly brand-aligned decisions quickly + intentionally

• Develop lasting connections with like-minded peers

Yes, we leave space for two co-founder teams (2 person team max).

• Members can submit one application, but will each be responsible for the full program investment

• Co-founder teams will receive 2 - 45-minute strategy sessions or 1 - 90-minute session

The program will take place in West Los Angeles from 6:30pm - 9:00pm on Tuesdays. The location will be emailed to cohort members in their welcome package, upon acceptance and payment.

Payment for the course is due in full within five days of acceptance, and fees cover all parts of the course.

If accepted into the program, we will contact you with payment details. Program fees must be paid by bank transfer or check. There is no application fee for the course.

This program should be considered an investment in your business, and as such, there are no discounts, payment plans, or financial aid offered. However, a partial scholarship may be available to one founder who demonstrates exceptional promise but whose circumstances make the standard fee a challenge.

Due to the intimate and highly-curated nature of the program, we suggest that only those applicants confident in their availability to take the course apply. That said, we understand, life happens. Applicants who would like to withdraw from the course must do so in writing by emailing us at brandintensive[at]stripedelephant[dot]com.

Full payment is due within 5-days of acceptance into the program, and available refunds are based on the full standard course fee, and all refunds are subject to the 7.5% cancellation fee:

• 100% refund, less cancellation fee, if you withdraw ten days or more before the start of the course 

• 50% refund, less cancellation fee, if you withdraw up to five days before the start of the course.

• 0% refund if you withdraw anytime after five days before the start of the course.

• If we are able to fill your space with someone on our waitlist, you will receive a full refund less the 7.5% cancellation fee.

• Cohort members who withdraw after the first day of the course, or those who are asked to leave based on attendance, will not be eligible for refunds of any kind.