We are a brand consultancy + marketing firm at the intersection of culture, strategy, and storytelling.
we craft unforgettable brand stories .
To us, brands aren’t just built; they’re uncovered. We’re a strategy-led, story-obsessed consultancy that helps you ask the right (and sometimes uncomfortable) questions to reveal your brand’s meaningful difference—and connect your narrative with the right audience. We’re a team of strategists, storytellers, and unconventional thinkers who dig deep to uncover your brand story and turn it into bold, insight-led strategies that move the needle and drive business forward at the speed of culture.
Yes Virginia, striped elephants do exist.
We know possibility is a matter of perspective, and we believe in making the "impossible" possible. We’re not interested in what's already there; we're focused on what could be there. We're dreamers, strategists, and storytellers who give ourselves (and our clients) the space—and permission—to think big.
what we do, and how we do it, defines who we are.
our values
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We’ll only tell you what you want to hear… if it’s true.
Honesty, ethics, and sincerity are paramount to our business and we practice what we preach both internally and with our clients. We’re not in the business of telling you what you want to hear, instead we focus on candid, creative, and solution-oriented conversation.
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We’re in the business of being more interesting.
We believe that success isn’t about seeing what’s there, it’s about seeing what could be there. Doing things because that’s the way it has always been done is not in our playbook… and it never will be. We are rooted and practiced in the fundamentals, but are never limited by them.
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We know enough to know we don’t know it all.
The world moves fast, and we don’t fake certainty to keep up appearances—we keep learning so we don’t fall behind. We stay curious, ask sharper questions, and keep digging… not because we’re confused, but because that’s how we spot shifts before they become trends.
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You don’t change the game by thinking small.
Nelson Mandela said “there is no passion to be found playing small,” and we couldn’t agree more. For us, this means that no idea is too big, too grand, or too out of reach. We’re not about more for the sake of more. We’re selective, take big swings, and focus on impact, greatness, and being more interesting.
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Play to win.
To paraphrase the great philosopher Yoda: there is no try, there is only do or don’t do. And since we’re doers, we like to do it well. We’re not afraid to focus on results. We begin with the end in mind. We view setbacks as opportunities, and we don’t settle for less.
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Fun matters. Love the work, and it works better.
They say the food tastes better when the chef loves to cook; we feel the same about our work. We’re serious about we do, but we don’t take ourselves too seriously. We show up with energy, curiosity, and a sense of humor. We keep it kind (even in frustration) because enjoyment isn’t optional… it’s essential. And it shows in everything we create.
our leadership
Folayo Lasaki
principal + founder
Never take life so seriously that you can’t enjoy it.
Folayo is a brand builder, award-winning marketer, and strategic advisor with over 15 years of experience shaping impactful campaigns and brand storytelling across digital and traditional platforms. Known for her sharp point of view and ability to simplify the complex, Folayo has led transformative work for brands including Kevin Hart's Hartbeat, Microsoft, Participant Media, and Variety Magazine. She helps companies craft marketing that tells a story and drives results.
featured work
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![Megan Good and Danielle Nicolet on the set of 'Black Karen'. Marketing content concepting, strategy, production, and campaigns.]()
Script to Screen | Women Write Now
concept | strategy | production | campaign
Hartbeat, Chase Sapphire
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![Goldie Chan using a Microsoft Surface. Marketing strategy, campaigns, and concepting. Content development.]()
Designed by Microsoft, Made for you.
concept | strategy | campaign | brand
Microsoft
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![Raised for Incarceration. Digital content production, marketing strategy, marketing campaigns.]()
Raised for Incarceration
concept | production | strategy | campaign
SoulPancake
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![Actors Kendrick Sampson and Chris Wood at SoulPancake's Four Conversation About One Thing Event. Experiential marketing. Event planninf and production. Talent Management.]()
Four Conversations About One Thing
experiential | strategy | campaign | talent | concept
SoulPancake, WeRise
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![Microsoft Copilot+ PC launch. Marketing strategy, global marketing campaign, marketing strategy.]()
The Runner - Surface Copilot+ PC
strategy | campaign | global launch
Microsoft
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![Comedian Sarah Silverman in 'Laughing Matters'. Content marketing, marketing campaigns, influencer marketing.]()
Laughing Matters
content marketing | campaign | talent
SoulPancake
great brand is
Building a
a team sport.
Collaboration is key, and we work with a global collective of marketers, strategist, and creatives to help take your brand to the next level. Our network includes a world-class group of designers, publicists, producers, writers, filmmakers, creators, photographers, analysts, and operators that can scale work based on your business needs.
Contact us for information on joining the collective.